BEN&JERRY'S PACKAGING.
About them
Ben&Jerry's is an American company that manufactures ice cream, frozen yogurt and sorbet. It was founded in 1978 in Burlington, Vermont. If you haven't tried their ice-creams, you absolutely must do it!
Project
Not a real project. I developed this packaging trying to serve the values and principles of the company, but I gave myself some freedom with tiphography, colors and illustration.
Visual solution
I love the kind of illustration that Ben&Jerry's use to their ice-creams,very sweet as a marshmallow and so international as...Mars?. Mars 2020 is a Mars rover mission by NASA's Mars Exploration Program. Imagine taste a Mars Marshmallow!
So, there you go!
Let me show you the process and the final idea
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